Whoever manages to distinguish themselves from the others using unique and innovative ideas, is guaranteed to achieve more success. This formula for success applies indiscriminately for both providers and users. 

This is why the Promotional Gift Award 2010 again will set itself the aim of promoting creativity and courage in the promotional products branch under the motto “Create the difference”.

Press release 07.10.2009
 
The renowned Handelsblatt-organized Award for innovative entrepreneurs goes to the product MFLAX, designed to revolutionize the advertising and merchandising market.
 
The WECONOMY Award selection committee consists of nine heads: Professors, Entrepreneurs and Handelsblatt Journalists.

The Handelsblatt is the European Sister of the Wall Street Journal and the most important Business Publication in German-Speaking Countries
 
The WECONOMY Award is given based on four criteria:

•     Conclusiveness of the business idea

•     Entrepreneurial thinking

•     Innovation

•     Motivation

A portrait of the German Management Team will be published in Handelsblatt in July 2009

The award can be found online at  :  http://www.weconomy.de/